Representative Lee Sang -heon ‘Homework Broadcasting Account, Game Company Mark on the game’
Recently, the so-called ‘promotion’ issue, which is a game company advertisement or sponsorship among gamers, has been on the cutting board. In addition to this, Democratic Party lawmakers proposed the preemptive measures of game companies. If you have a promotion, you can clearly display the contents in the game character ID.
Promotion means that game companies generally support Internet broadcasters (BJ, Streamer, etc.) for game advertising. △ Special ability, super account with equipment △ Payback to return the payment of money △ Filling a certain number of broadcasts is divided into homework broadcasting that pays advertising costs. Among them, super accounts and paybacks are not used much because of the big controversy in the game, and they are the main way to broadcast homework. The game company will recruit a famous BJ, suggests that the game is played on the broadcast, and then signs a contract and pays advertising costs.
The part I pointed out in Lee Sang-heon’s office is the ‘homework broadcast’ of the game that uses probability-type items as the main billing product. In particular, MMORPG is competing by the number of users in the game, and it is unreasonable to compete with users who have received the advertising expenses and general users who are not. In particular, some games that induce high billing lead to the result of the general user spending more money to overcome the accounts sponsored by the game company.
In fact, as a result of the investigation of the public opinion of the gamer, the problem is that the competition will continue to be competitive without knowing whether it is a promotion account. I want to play fairly unlike the game, at least as much as the game.
Currently, the promotion method using a promotion account is on the boundary of unfair advertisements (transactions) in law. Secret promotions, called the so-called ‘back advertisement’, can also be punished for violating the current advertisement labeling law, and are also included in the penalties, as well as advertisements for advertisements, as well as video producers and broadcasters who do not reveal sponsorship or advertising.
In response, Lee Sang-heon suggested that game companies ‘promotion accounts’ is made to game companies through legal review and user’s public opinion as the first step to solve the problem. The intention is to guarantee the minimum right of knowing to ordinary users. Specifically, let’s clearly indicate the sponsorship of the character account you are playing, so that you can know that your opponent is a promotion account when playing the game.
The scope of display is based on the contract with the company. For example, if BJ is sponsored for A game’s B game advertisement, it will also be displayed in A game’s C game account. In response, Lee Sang-heon recently mentioned a case that NCsoft apologized for the controversy over Lineage 2M. Even though I was entrusted with Lineage W advertisements, it is possible to deceive users at Lineage 2M.
NCsoft explained the promotion issue through Lineage 2M official YouTube channel on the 5th and expressed an apology to the user. In the past, there is no promotion for Lineage 2M. However, in the process of requesting Lineage W promotion to BJ, who was broadcasting Lineage 2M, BJs asked that they wanted to continue the existing Lineage 2M broadcast, and Lineage W also recognized the number of Lineage 2M broadcasts to reduce the influence of Lineage 2M He said he gave me. Although it is not a promotion for Lineage 2M, it is overlooked that it may seem like a promotion for the user, and he apologizes for the problem.
In addition, lawmaker Lee Sang-heon added that as artificial intelligence technology developed, artificial intelligence characters who disguised user characters in the game also needed to be marked. The user spends time and money for the competition with other users, and the other person knows that if he was an AI character, he spends vain money.
Representative Lee Sang-heon said, If the complaints of users are not resolved, they will begin to discuss the regulation of the promotion account like the probabilistic item legal regulatory case.